Thrashers Connect With Fans

Although the Atlanta Thrashers were swept out of the first round of the playoffs, their first ever postseason appearance generated some good PR. Because the organization has spent years forming relationships with its fans, it wanted to make sure that they were involved in the playoff experience. One of the primary ways in which the Thrashers did this was the "Unleash the Fury" video contest. Fans were asked to submit their video entries involving the team's playoff slogan, "Unleash the Fury." After the videos were submitted, the organization selected a winner and several runners-up. The team then showed these videos on the video board during the first game of the playoffs. The fans enjoyed watching the videos, and as a result they became even more excited about the game. By enabling the fans to become personally involved in the playoff atmosphere, the Thrashers were able to create a feeling of group unity and to show the fans that they were an important part of the team's success.